Accor announces a disruptive and dramatic shift of its loyalty program into a fully integrated global platform integrating rewards, services, and experiences across Accor’s entire ecosystem to bring value everyday life whether you work, live or play. This new lifestyle loyalty program will recognize, understand, cherish, communicate with and reward guests like never before giving access to “ALL of Accor”. It will open doors across a unique and iconic portfolio of over 30 hotel brands as well as an unrivalled collection of bars, restaurants, nightclubs and “money can’t buy” experiences.
This new lifestyle loyalty program will be delivered through a new app and website that will allow members to access the world of Accor from the palm of their hands.
The new guest promise of this new lifestyle loyalty program will address four strategic stakes:
* Introducing new premium status to reward Accor’s most loyal members
* Enriched benefits according to Accor’s augmented hospitality strategy
* A worldwide connected experience to earn and burn points across the broadest range of brands in the industry and a New digital app delivering value across work, live & play.
For more information, please visit: www.accor.com