DIESEL Celebrates Indonesia First Store

From left to right: Reggy Alexander, Mario L., Mike L., Mr. Irwan Danny Mussry, Ms. Shannon Hartono, Rianti C., DJ Yasmin, Mr. Alessandro Bogliolo, Ayla D., Anastasia S., Bimo

DIESEL proudly announces the opening of its first store in Indonesia on 12 May 2016 in partnership with leading luxury fashion retailer and brand builder, Time International. “I’ve always been inspired by the Indonesian culture and lifestyle,” said Nicola Formichetti, DIESEL’s Artistic Director. “I am proud to open our first DIESEL store in this dynamic metropole.”

Located at Level 2 of Plaza Indonesia in Central Jakarta, the modern and conceptual store spans 125 square metres. Sticking to the brand’s original DNA, the new store display the perfect expression of the brand’s alternative to luxury positioning, accented by dark metal, leather and stainless steel, the polished space structurally displays the latest menswear on one side and womenswear on the other.

The new store offers a product selection that reflect the brands DNA through its iconic pieces with denim at the core, a constant search for innovative product like Jogg Jeans, DIESEL’s denim mastery is present throughout the collection with fresh fits in lightweight soft denims in pale washes and pioneers new silhouettes beyond the ubiquitous skinny.