Karma Group have recently purchased an equity stake in the Sanctum Hospitality Group with The Sanctum Soho, one of the West End of London’s finest hotels, to be rebranded as Karma Sanctum Soho Hotel. An urban hideaway in the heart of London, the Sanctum Soho offers 30 beautiful rooms across four floors, including 8 crash pads, 4 Suites, 3 Junior Suites and 2 Loft Suites all finished with the highest calibre furnishings, chic décor and bohemian opulence. The hotel’s bars and restaurant are already legendary and additional facilities such as a private film screening room for 50 people, pop up tattoo parlour and pop-up recording studio sit easily with the Karma philosophy of providing extraordinary experiences in unforgettable places. For over a decade the hotel has been a mecca for A-list celebrities and the biggest names in the music industry who can often be seen taking the lift to the fourth floor to enjoy the heated roof terrace featuring a decadent 24hr bar, fireplace and hot tub. The hotel’s Wild Heart restaurant and bar, opening this summer, will be helmed by acclaimed chef James Cathcart and is destined to become a popular destination for relaxed, contemporary and opulent dining. Karma Group will build upon the established credentials of the hotel, adding various aspects of the Karma world such as the signature Karma Spa. Karma Sanctum will offer priority bookings, VIP benefits and discounted rates to Karma Club members.