The Opening of W Shanghai – The Bund

W Hotels Worldwide, stole the scene in China with the recent premiere of W Shanghai – The Bund. The grand opening party, themed to capture the hotel’s design narrative of ‘Captivating Contrasts’. Taking centre stage at the Premiere was Chinese rapper VAVA, who debuted a song specially written for W Hotels from her yet to be released album. Additionally, in celebration of the hotel’s opening, the premiere also kicked off the first stop of the traveling Xiao Long Bao – an iconic Chinese delicacy – cart tour, with stops to be made across Asia, London and New York.

W Shanghai – The Bund owned the night with headlining act Chinese rap queen VAVA, performing ‘Happy Everyday’, which was inspired by the passions of the W brand. With daring lyrics and a ‘lust for life’ attitude, VAVA perfectly embodies the bold and spontaneous spirit of W Shanghai – The Bund, always embracing the limitless ambition of the city.

VAVA also performed alongside an energetic dance routine – the brand’s take on China’s signature ‘Square dance’ – set against a backdrop of hi-tech visuals on gigantic screens. Perfectly capturing the design concept of ‘Captivating Contrasts’ in true W Style, the dancers dressed in pajamas – a common scene amongst Shanghai’s elderly – revealed their modern hip hop outfits. The glam party scene continued with local A-list DJ Cara delivering a killer set of tunes to finish on a high.

In celebration of the opening of W Shanghai – The Bund, W Hotels debuted a 3-meter-tall Xiaolongbao cart installation, kicking off a tour series that will soon see the installation at select W hotels in Asia, New York and London; eventually returning at the soon-to-open W Suzhou. A nod to Shanghai’s iconic bicycles often stacked sky-high with delivery goods – a scene common on the Shanghainese streets – and Shanghai’s famous soup dumplings, the cart features playful colours such as pink, purple and turquoise intertwined with eye catching acrylic materials. Hotels across Asia will feature special food and cocktail menus inspired by Xiaolongbao and the city of Shanghai, including a specially curated music playlist by W Shanghai’s music curator. Currently on display at W Shanghai’s Electric Laneway, the installation is a stirring photo and epicurean opportunity.

W Shanghai – The Bund
66 Lvshun Road
Shanghai China
Phone. +86 21 2286 9999
www.wshanghaithebund.com