For Bali’s most anticipated opening of The Apurva Kempinski Bali, a bold “Place to Discover” campaign was unveiled today: a unique positioning of the resort to highlight its distinctive brand pillars and philosophy. As a tribute to the richness of Indonesian cultural heritage, this ocean-front resort will open its doors in the first quarter of 2019, and the “Place to Discover” campaign is launched to mark the resort’s long-awaited debut.
Embodying a fully integrated, multi-platform approach that is unprecedented in traditional hospitality advertising, the campaign is comprised of six short films in 10, 30 and 90 seconds. Rather than focusing on the facilities and services of the property, the movies depict a striking “Majestic Open-Air Theatre” – the evocative brand of the resort which revolves around Spectacular, Sensational, Curated and Serene themes. The storyline features the Kempinski Brand Ambassador, Lady in Red, who reveals the stage at The Apurva Kempinski Bali by travelling through each of the brand pillars. The short movies are revealed on the resort’s social media channels – Facebook: www.facebook.com/kempinskibali, Instagram: @kempinskibali, Twitter: @kempinskibali. It also runs with the hashtag: “#placetodiscover”. The movies will also be showcased in a Mandarin Chinese version to penetrate the high-affluent Chinese traveller market.
In conjunction with the campaign, The Apurva Kempinski Bali is pleased to announce that reservations are now open for 1 February 2019, and it will soon unveil its opening offer for Q1 2019.
The Apurva Kempinski Bali
Jalan Raya Nusa Dua Selatan
Sawangan, Nusa Dua
Bali – Indonesia
Phone. +62 361 209 2288