With Bootcamp, Pullman is enhancing its commitment to wellbeing and more specifically to its SPORT pillar, a major focus for the brand. Bootcamp is based on U.S. army training. Originally, this technique was designed to strengthen soldiers’ physical and mental capacities. It involves alternating cardio and muscle building exercises, which makes it a very intense and dynamic workout. Today, training camps are very popular with those who want to maintain their physical fitness, while pushing past their limits. A US Navy and TRX coach, Sarah Hoey has already been including Bootcamp in her fitness routine for several years. This wellbeing discipline was an obvious inspiration for the development of the Pullman Wellness program, and more specifically with regard to the SPORT pillar. This technique enables guests staying in Pullman Hotels to push past their limits and take care of their body, even when traveling. The Pullman brand has therefore developed, in collaboration with Sarah Hoey, a series of four 7-minute videos, available to everyone on YouTube. Each video is dedicated to one of the four key fundamentals of the Pullman Wellness program: age defense, energy boost, balance and detox. Guests have the option of viewing the videos in their room as a training aid before performing the exercises either indoors or outdoors. Their workout can be as intensive as they like, and they can choose to train using each video individually or all four consecutively for a complete 30-minute workout.