The Launch of SO/ Auckland

International luxury lifestyle hotel brand SO/ will open its first hotel in Auckland with renowned Kiwi fashion innovators WORLD announced as the signature design partner. Located in the heart of the city and occupying the former Reserve Bank, SO/ Auckland will join an artistic portfolio of just seven very individual hotels worldwide. SO/ Auckland will shatter conventional hotel norms and is set to become the city’s hottest destination for locals and visitors alike. Each SO/ hotel is an artistic vision brought to life by celebrated names from the world of fashion and design. In Mauritius there is Mr.Kenzo Takada; in Bangkok Monsieur Christian Lacroix; renowned duo Viktor&Rolf in Berlin; and in Singapore, Karl Lagerfeld the emblem creator.

In New Zealand WORLD will bring the same spirit of extravagance and boldness to what promises to be one of New Zealand’s most exciting hotels. Forget traditional uniforms: WORLD has been on a journey with the SO/ Auckland team for more than three years to create an emblem, a signature design print, artwork, wallpaper designs for the signature suites, cushions for the chauffeur cars and attire for the staff that encourages individual expressionism. The emblem reflects the volcanic history of Auckland, the natural beauty of New Zealand and the history of the building itself, the former Reserve Bank which at one time housed the country’s gold reserves. Inspired by its surrounds, the 130-room hotel will also feature a café, Club Signature lounge, SO Spa, SO Fit and indoor heated pool.

SO/ Auckland
67 Customs St,
Auckland – New Zealand
Phone. +64 9 365 0000